In recent times, some of the best marketing moves have come from teaming up with the right partners. Strategic partnerships are quite common in several industries including manufacturing and distribution. These partnerships can come in many shapes and forms and can help you grow your business by accessing new markets, and sharing resources and expertise that are beneficial to both parties. You might have heard about big names like Apple and IBM, the World Cup and Adidas, or Uber and Spotify. Nowadays, especially with social media taking over, smart brands team up with popular online influencers to get people excited about what they're offering.